ZucZug is truly a brand made for everyone. Although their creative director (Wang Yi Yang of Cha Gang) and design team are all Chinese, the brand strives to embrace people of all ethnic backgrounds and ages. ZucZug was the only brand to feature black models this season (Uma Wang has used black models in her presentations at Shanghai Fashion Week), as well as 30+ models… The models were also pretty much all normal height and weight, allowing the audience to more easily envision themselves in the clothes that were presented on the runway. The clothes were simple but well-designed, with bright colors and beautiful patterns. This is a brand with huge commercial potential while at the same time not being too “mass”… It’s not one of those generic, thoughtless “fast-fashion” brands but rather an easy yet sophisticated and fun aesthetic that can fit people all colors of the rainbow. Check it out!
I also love their saying for 2012 “The End is The Beginning”… check out their finale parade here:
Filed under: Blue, Chinese Designers, Colorblocking, Colors, Domestic Development, Fall/Winter 2012, Fashion Shows, FW12, Green, Red, Shanghai Fashion Week, Shanghai Fashion Week, Video, Wang Yi Yang, Xin Tian Di, Yellow, ZucZug Tagged: Black Models, Chinese Brands with Commercial Potential, Colorful, Ethnic Models, Normal Models
